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Testimonial

The Marketing Scales Handbook is indispensible in identifying how constructs have been measured and the support for a measure's validity and reliability. I have used it since the beginning as a resource in my doctoral seminar and as an aid to my own research. An electronic version will make it even more accessible to researchers in Marketing and affiliated fields.
Dr. Terry Childers
Iowa State University

faith

Five, six-point items are used to measure the extent to which a person describes his/her faith (unspecified) as providing meaning to life and affecting aspects of how he/she lives. 

The scale uses five, seven-point Likert-type items to measure the degree of love and devotion a person has toward GOD.

The degree to which a person believes the fundamental tenets of a religion, such as the reality of GOD, is measured using four, seven-point Likert-type items.

Using ten items and a five-point response format, the scale measures the degree to which a person is faithful to a set of religious beliefs and practices in daily life.

The scale measures a consumer’s belief in personal reincarnation and that the universe itself is in a continual cycle.

The scale measures the degree to which a person holds beliefs consistent with a form of Christianity referred to as Evangelical.  The scale is composed of nine, nine-point Likert-type items.  Those scoring high on the scale would, for example, believe that their salvation is based on their acceptance of Jesus Christ as their savior rather than earning it with their own effort.