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familiarity

This three item, seven-point Likert-type scale measures the degree to which a customer gets bored always buying the same brands and, because of that, is motivated to shop for different brands.

The scale uses seven items to measure how much a person believes that a particular typeface is uncommon and difficult to read.  Responses to the items are made with a seven-point Likert-type scale.

The scale has four, seven-point items that measure a consumer’s relative level of familiarity with a product category as well as a good understanding of the attributes that will provide satisfaction.

Five, seven-point Likert-type items measure a person’s enjoyment of trying unfamiliar experiences. Although three of the statements are general and do not indicate what is being experienced, two items mention products.

With three, seven-point Likert-type items, the scale measures the degree of knowledge a person has about the normal price level of a particular product category.

Using three, six-point Likert-type items, the scale measures a person’s familiarity and proficiency with the language used in a particular advertisement.

Three, seven-point semantic differentials are used to measure whether the product featured in an ad is considered fresh and new or old and routine.

Four, seven-point items measure a person’s knowledge of and experience with a particular physical exercise.

Using seven statements, this scale measures the degree to which a person believes that he/she is familiar with and has experience using goods and/or services in a particular domain.  Versions of the scale are described for tech products, fast-food restaurants, personal banking, movie theaters, and social media websites.

The degree of familiarity with something such as an object or topic is measured with three, seven-point bi-polar adjectives.  The items themselves are extremely flexible for use in a variety of contexts and it is up to the instructions provided with them to specify whose knowledge about what is being assessed.