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Testimonial

I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope

fashion

Three, seven-point Likert-type statements are used to measure the degree to which a person views some set of clothes to be preferable to wear in a certain context. The context examined by Sirgy and colleagues (1997) was work.

This is a five-item, six-point, Likert-type scale that assesses a person's involvement with and enjoyment of clothes. See also a variation on this scale by Hawes and Lumpkin (1984) in which two items from this scale are combined with two from a shopping interest scale.

This is a three-item, five-point scale that measures a person's desire to be among the first to own clothing of the latest style.

Three, six-point, Likert-type statements are used to measure a person's desire to own clothing of the latest style. See also Hawes and Lumpkin (1984) for some items from this scale combined with items from a fashion opinion leadership scale.