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I really appreciate your marketing scales database online. It is an important resource for both our students and our researchers as well. Since my copies of the original books are slowly disintegrating due to the intensive use, I am happy that you are making them available in this way. It is very helpful in the search for viable constructs on which to do sound scientific research.
Dr. Ingmar Leijen
Vrije Universiteit University, Amsterdam


Three, seven-point Likert-type statements are used to measure the degree to which a person views some set of clothes to be preferable to wear in a certain context. The context examined by Sirgy and colleagues (1997) was work.

This is a five-item, six-point, Likert-type scale that assesses a person's involvement with and enjoyment of clothes. See also a variation on this scale by Hawes and Lumpkin (1984) in which two items from this scale are combined with two from a shopping interest scale.

This is a three-item, five-point scale that measures a person's desire to be among the first to own clothing of the latest style.

Three, six-point, Likert-type statements are used to measure a person's desire to own clothing of the latest style. See also Hawes and Lumpkin (1984) for some items from this scale combined with items from a fashion opinion leadership scale.