I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
financial
The extent to which a person believes he/she has what it takes to make wise financial decisions, especially with respect to investments, is measured with five, seven-point Likert-type items.
The scale has five, five-point items that measure a person’s belief that he/she is not only financially secure at the time-being but will be financially secure for the long-term.
With five, seven-point Likert-type items, the scale measures how much a person believes that thinking about his/her discretionary purchases would result in various negative feelings.
The scale has four, seven-point Likert-type items that measure the degree to which a person is unsure about how a company’s stock will perform.
The extent to which a person believes that he/she knows what a company does and can describe them to others is measured with four, seven-point Likert-type items.
The scale uses three, seven-point Likert-type items to measure how much a person believes that a particular charity needs financial support from its donors.
The belief that there are opportunities for anyone to make economic progress and be successful through hard work is measured with five, seven-point Likert-type items.
With seven, seven-point Likert-type items, the scale measures the degree of care a person devotes to managing his/her money and long-term financial goals.
Composed of five, five-point items, the scale measures a person’s belief that he/she is burdened with personal financial instability as well as uncertainty and, because of that, not able to enjoy life.
Three, seven-point items measure a person’s belief regarding the degree to which the family had enough money to pay for food and housing when he/she was growing up.
