The Marketing Scales website is a gold mine of information. It is the only source that helps me understand the psychometric quality of the instruments used in past research. I recommend that researchers bookmark this site . . . they will be back!
financial
Four, seven-point items are used to measure a person’s belief that he/she can successfully cope with unexpected financial situations.
How much a person prefers not to make decisions related to a certain domain is measured with three, seven-point Likert-type items.
With four items, the scale measures the extent to which a person believes that his/her decisions involving a particular domain of information are made well and easy to make.
With three, seven-point Likert-type items the scale measures how much a consumer feels that he/she has devoted money, emotion, and other psychological resources to an object.
The extent to which a person believes he/she has what it takes to make wise financial decisions, especially with respect to investments, is measured with five, seven-point Likert-type items.
The scale has five, five-point items that measure a person’s belief that he/she is not only financially secure at the time-being but will be financially secure for the long-term.
With five, seven-point Likert-type items, the scale measures how much a person believes that thinking about his/her discretionary purchases would result in various negative feelings.
The scale has four, seven-point Likert-type items that measure the degree to which a person is unsure about how a company’s stock will perform.
The extent to which a person believes that he/she knows what a company does and can describe them to others is measured with four, seven-point Likert-type items.
The scale uses three, seven-point Likert-type items to measure how much a person believes that a particular charity needs financial support from its donors.
