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Testimonial

The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Dr. Emanuel Said
Lecturer in Marketing, University of Malta

financial

Three, seven-point items are used to measure the extent to which a consumer expresses a positive attitude and intention regarding a specified bank. The scale was referred to by Hui, Dube, and Chebat (1997) as approach behavior toward the organization.

This is a two-item, six-point Likert-type scale that measures the degree of concern one expresses about his or her financial condition.

This four-item, five-point Likert-type scale is used in measuring the number of times in the previous two years that a customer recalls a personal source providing information that led to questioning the value of his/her insurance policy. The personal sources were individuals other than those working for the insurance company.

This is a two-item, six-point, Likert-type scale measuring a person's belief that inflation will continue and probably be worse.

This three-item, six-point, Likert-type scale measures a person's degree of contentment with his/her family income.

A five-item, five-point Likert-type scale is used in measuring the number of times in the previous two years a customer recalls receiving information from his/her insurance company about policies or other products.