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Testimonial

I really appreciate your marketing scales database online. It is an important resource for both our students and our researchers as well. Since my copies of the original books are slowly disintegrating due to the intensive use, I am happy that you are making them available in this way. It is very helpful in the search for viable constructs on which to do sound scientific research.
Dr. Ingmar Leijen
Vrije Universiteit University, Amsterdam

flow

With three Likert-type items, the scale measures a person’s attitude regarding the naturalness and solidness of a mediated environment that he/she has experienced. 

Five, five-point items measure how much a person felt immersed in a story and distanced from reality.

With ten, seven-point items, the scale measures how much a person is absorbed in an activity because it is the optimal challenge for his/her skill.

This scale has seven, seven-point Likert-type items that measure the degree to which a person was engaged in the “flow” of an advertisement and felt better because of it.

The scale has four, five-point items that measure how much a person experiences a loss of time consciousness and awareness of his/her physical surroundings when at a particular website.

The three item, Likert-type scale measures the extent to which a consumer expresses a tendency to become absorbed in activity occurring within some sort of indoor environment (e.g., shopping mall) to such an extent that he/she loses track of time. The scale was called time distortion by Arnold and Reynolds (2003).