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Marshfield Clinic Research Foundation

foreign

With six items, this scale measures a person's belief that foreign customer service agents do not provide as good service as domestic workers do because the foreign workers do not understand domestic customers or the culture.

The scale uses five statements to measure a person's prejudice against service providers who sound "foreign" and live in other countries.

The degree to which a brand is viewed as being associated with a country other than one's own country is measured in this scale using four, seven-point semantic differentials.

The degree to which a person believes that brands made in his/her country are of higher quality and more associated with domestic consumption than foreign brands is measured with five, semantic-differentials.

Five, five-point Likert-type items are used in this scale to measure the degree to which a person feels a strong psychological and emotional connection to the global community rather than to any particular nation.

The five, five-point Likert-type items composing the scale are intended to measure to degree to which a person has a broad, open perspective of the world and an eagerness to experience other cultures.

Five, five-point Likert-type items are used in this scale to measure the degree to which a person expresses interests and motivations that indicate he/she is open and interested when processing information and experiences related to other cultures.

Three, seven-point Likert-type items are purported to measure the degree to which a person believes the security of his or her livelihood or that of a friend is threatened by foreign competitors.

Seven, seven-point Likert-type items are purported to measure the degree to which a person desires to interact with people from other countries and is interested in their ways of life.