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I really appreciate your marketing scales database online. It is an important resource for both our students and our researchers as well. Since my copies of the original books are slowly disintegrating due to the intensive use, I am happy that you are making them available in this way. It is very helpful in the search for viable constructs on which to do sound scientific research.
Dr. Ingmar Leijen
Vrije Universiteit University, Amsterdam

freedom

The scale uses four, seven-point items to measure how much a person expresses a chronic motivation after having achieved a short-term goal to take advantage of behavior that is inconsistent with a long-term goal.

Four, seven-point items are used to measure the motivation a person has to be free to make his/her own choices and not be controlled.

Six, seven-point Likert-type items measure a person’s resistance to norms and influence from others.

With ten Likert items, the scale measures the degree to which a person believes that his/her parent(s) made few demands on the kids while they were growing up and allowed them to regulate their own activities.

The degree to which a person believes that a particular individual has the right to make his/her own purchase choices is measured with three, seven-point Likert-type items.

How much a person disagrees with a particular ban is measured with three, nine-point items.  Along with instructions that can be created for use with the scale, the items are flexible for use with a variety of bans.

The scale uses six statements to assess how much a person believes someone or something is true to itself and does not follow social conventions.  As written, the items are best suited for describing others but with minor editing, the scale could be used to describe the respondent's perceived level of autonomy.

Six, five-point Likert-type items measure a person’s belief that societal rules and norms are overly restrictive and limit person freedom too much.

Three, seven-point Likert-type items are used to measure the degree to which a consumer feels a certain product enables him/her to express self, with an emphasis on the freedom in choosing it.

Four, eight-point items are used to measure how much a person felt free making a particular decision and how negatively he/she feels when freedom of choice is restricted.