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Testimonial

As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Senior Director, Research & Design, Vital Findings

friends

With three, seven-point items, the scale measures how difficult a person believes it would be for him/her to make a particular choice.

Using three, seven-point Likert-type items, the scale measures how well one person knows a particular person and believes their relationship is important.

The importance a person places on his/her affective and behavioral involvement with close others is measured with five, seven-point Likert-type items.

The scale uses three, seven-point Likert-type items to measure a person’s intention to recommend something to others such as a service provider, retailer, website, or brand.

How much a person likes another person and would like to interact with him/her more is measured with eight, ten-point Likert-type items.

The degree to which a person expresses a willingness to be friendly and develop a relationship with a particular person is measured with six, seven-point Likert-type items.

Eight, seven-point Likert-type items are used to measure a person’s desire to establish a relationship and communicate with a particular person on Twitter.  The scale may make most sense to use when the specified person is a celebrity.

The scale uses five, seven-point items to measure a person’s belief that those close to him/her promote equality by helping the less fortunate.

The adequacy of help and emotional support one receives from others is measured in this seven-point Likert-type scale.

A customer's likelihood of expressing criticism of a store and urging others not to shop there is measured with three items.