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Testimonial

I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope

friends

Using three, seven-point Likert-type items, the scale measures how well one person knows a particular person and believes their relationship is important.

With three, seven-point items, the scale measures how difficult a person believes it would be for him/her to make a particular choice.

The importance a person places on his/her affective and behavioral involvement with close others is measured with five, seven-point Likert-type items.

The scale uses three, seven-point Likert-type items to measure a person’s intention to recommend something to others such as a service provider, retailer, website, or brand.

How much a person likes another person and would like to interact with him/her more is measured with eight, ten-point Likert-type items.

The degree to which a person expresses a willingness to be friendly and develop a relationship with a particular person is measured with six, seven-point Likert-type items.

Eight, seven-point Likert-type items are used to measure a person’s desire to establish a relationship and communicate with a particular person on Twitter.  The scale may make most sense to use when the specified person is a celebrity.

The scale uses five, seven-point items to measure a person’s belief that those close to him/her promote equality by helping the less fortunate.

The adequacy of help and emotional support one receives from others is measured in this seven-point Likert-type scale.

A customer's likelihood of expressing criticism of a store and urging others not to shop there is measured with three items.