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Bob Moritz
Marshfield Clinic Research Foundation

friends

The importance a person places on his/her affective and behavioral involvement with close others is measured with five, seven-point Likert-type items.

The scale uses three, seven-point Likert-type items to measure a person’s intention to recommend something to others such as a service provider, retailer, website, or brand.

How much a person likes another person and would like to interact with him/her more is measured with eight, ten-point Likert-type items.

The degree to which a person expresses a willingness to be friendly and develop a relationship with a particular person is measured with six, seven-point Likert-type items.

Eight, seven-point Likert-type items are used to measure a person’s desire to establish a relationship and communicate with a particular person on Twitter.  The scale may make most sense to use when the specified person is a celebrity.

The scale uses five, seven-point items to measure a person’s belief that those close to him/her promote equality by helping the less fortunate.

The adequacy of help and emotional support one receives from others is measured in this seven-point Likert-type scale.

A customer's likelihood of expressing criticism of a store and urging others not to shop there is measured with three items.

Four, seven-point Likert-type items compose the scale and measure the level of positive conversation a person is aware of regarding a particular brand.  Although one item refers to media coverage, the emphasis in two of the items is specifically about what friends are saying.

This five item, seven-point Likert-type scale measures one's lack of friends who can provide a sense of belonging as well as understanding and help.