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Testimonial

I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope

frustration

Using three, seven-point items, the scale measures the degree to which a person is inclined to complain about a specified entity to other people.  As currently phrased, the scale makes the most sense for use with a hypothetical scenario rather than as feedback about an actual event that has already occurred.

The scale has four, seven-point items that measure a person’s unease and displeasure that a group he/she belongs to is inferior to other such groups and is not performing as well.  The criteria on which the groups are being compared are not explicitly identified in the items and can be specified in the questionnaire. 

How easy and enjoyable a person believes a task to be is measured with three, nine-point bi-polar adjectives.

Four items with a seven-point response format are used to measure how much a person has been burdened by something that has happened to the point that it depletes his/her ability to deal with it.

The five statements composing the scale measure the degree to which a customer was not able to get everything wanted during a particular visit to a store.

The four statements composing the scale measure the degree to which a customer expresses irritation with employees of a retail establishment for something they have done.  A specific, offending behavior is only referred to in one item and has to do with the belief that the employees were trying to close the facility too early.

Using four, uni-polar items, the scale measures the extent to which a person experienced feelings of resentment and outrage during a particular event.

Nine-point semantic-differentials are used to measure how envious and frustrated a person feels with respect to another person.

The frustration and hesitancy which a person experienced with respect to a particular decision is measured in this scale with three, nine-point items.

Four, eight-point items are used to measure how much a person felt free making a particular decision and how negatively he/she feels when freedom of choice is restricted.