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Testimonial

I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope

fulfillment

A customer’s overall attitude toward the order fulfillment dimension of a particular retailer’s website is measured with three, five-point Likert-type items.

With three, five-point Likert-type items, the scale measures a customer’s belief that a particular online retailer delivers exactly what customers have ordered.

This scale has six, seven-point Likert-type items that measure a person's attitude regarding the degree to which a particular website can be counted on to provide accurate information about products and their prices as well as to deliver orders as promised.

The scale has three, seven-point Likert-type statements that are supposed to measure an aspect of a person's attitude about a website having to do with the degree to which a product was described accurately and then delivered as expected.

The scale has three items and is intended to measure a person's attitude about the way a particular website manages orders with the emphasis on issues relevant to customers, e.g., providing confirmation of orders, delivery options, and clear return policies.