The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
fun
The degree to which a person considers something to have been interesting and fun is measured with three items.
This Likert-type scale has three, seven-point items that measure the degree to which one person considers another person to be funny.
The scale has four, seven-point Likert-type items that measure how important and fun shopping is to a person, in general.
The scale measures the degree to which a person liked a particular experience he/she had. Versions with two and four items are described.
How much a person liked a particular experience and thought it was fun is measured in this scale with four, nine-point items.
How much a person enjoyed a particular activity is measured with five, seven-point uni-polar items.
The scale uses three, seven-point items to measure the degree to which a person believes a particular task in which he/she has participated was fun and interesting.
The degree to which a person believes an information-related activity or object is enjoyable as well as worthy of exploration is measured with four, seven-point Likert-type items. The scale may make most sense in a context where the object being assessed is a lesson, demonstration, or presentation.
Four, seven-point items are used to measure how much a person believes a particular choice process required some effort yet was fun.
The interest and fun a customer expresses with respect to assembling products is measured using four, seven-point Likert-type items.
