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Testimonial

This scales book is a classic in psychometrics. It is instrumental for survey researchers in the fields of advertising, marketing, consumer psychology, and other related fields that rely largely on attitudinal measures. My copy has gotten me through years of field research by helping provide testable, reliable scales.
Angeline Close Scheinbaum, Ph.D.
University of Texas at Austin

fun

The scale measures how much a person liked a task and thought it was interesting.  Two versions have been used, one with seven items and another with four.

How easy and enjoyable a person believes a task to be is measured with three, nine-point bi-polar adjectives.

The extent to which a person considers a particular commercial to have been funny or, at least, attempting to be amusing is measured with six, five-point Likert-type items.

Three simple, seven-point items are used in the scale to measure a person's opinion of how interesting and fun a game is. 

Three, five-point Likert-type items are used to measure how much a person believes the product ads placed within video games are amusing and enjoyable.  As currently phrased, the statements are not specific to any particular game but rather, refer to in-game advertising in general.

A person's opinion of a particular game is measured in this scale with six, seven-point, bi-polar adjectives.

The level of intensity and activity a person reports feeling while playing a particular game is measured in this scale with three, seven-point items.

The degree to which a person expresses enjoyment with respect to playing a particular game is measured in this scale with three, seven-point Likert-type items.

A person's intention to play a particular game in the future if there is an opportunity is measured using three, seven-point Likert-type items.

Four, five-point Likert-type items are used to measure the degree to which a customer expresses feeling pleasure from participating in the service process.  Although the statements are not specific to any particular activity or context, instructions could be used with the scale to make it more focused.