You are here

Scale Reviews

Find reliable measures for use in your questionnaires. Search Now

Testimonial

The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Dr. Emanuel Said
Lecturer in Marketing, University of Malta

fun

Four, seven-point items are used to measure how much a person believes a particular choice process required some effort yet was fun.

The interest and fun a customer expresses with respect to assembling products is measured using four, seven-point Likert-type items.

This three item, eleven-point Likert-type is intended to measure how stimulated and competitive a person felt when bidding against other people in a particular auction.

The five statements composing this scale are used to measure the degree to which a consumer believes that part of a particular store’s value is that shopping in it would be a pleasurable experience.  The statements are phrased hypothetically in order to fit situations in which respondents have not actually shopped at the store though they know enough about it to have an opinion.   

The scale measures how much a person liked a task and thought it was interesting.  Two versions have been used, one with seven items and another with four.

How easy and enjoyable a person believes a task to be is measured with three, nine-point bi-polar adjectives.

The extent to which a person considers a particular commercial to have been funny or, at least, attempting to be amusing is measured with six, five-point Likert-type items.

Three simple, seven-point items are used in the scale to measure a person's opinion of how interesting and fun a game is. 

Three, five-point Likert-type items are used to measure how much a person believes the product ads placed within video games are amusing and enjoyable.  As currently phrased, the statements are not specific to any particular game but rather, refer to in-game advertising in general.

A person's opinion of a particular game is measured in this scale with six, seven-point, bi-polar adjectives.