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Marshfield Clinic Research Foundation

future

The degree to which a person has positive expectations about his/her future is measured with five, five-point Likert items.

This scale has four, seven-point Likert-type items that measure a person’s expectation that both his/her income and saving money will be better in the future compared to the present.

With three, 101-point items, the purpose of the scale is to measure how far into the future a certain health problem is believed to be.

The seven-point Likert-type scale has three items that measure the degree to which a person believes there would be a negative impact on the achievement of his/her long-term goals if money was drawn from savings that was set aside.

The degree to which a person believes that an event will occur in the distant future rather than very soon is measured with three, seven-point semantic differentials.

Seven, seven-point Likert-type items measure a person’s general and enduring tendency to experience feelings that are expressed in terms of optimism about the future.

Three, seven-point items measure a person’s general belief that the current day will be good rather than bad.

The degree to which a person believes his/her future is open with many opportunities is measured using ten, seven-point Likert-type items.

Three, seven-point Likert-type items measure a person’s belief that his/her fate is not fixed but, instead, can be changed.

The scale has three, seven-point Likert-type items that are intended to measure a consumer’s attitude about the future advertising of all types that he/she may be exposed to for a particular brand.