You are here

Scale Reviews

Find reliable measures for use in your questionnaires. Search Now

Testimonial

I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope

future

How much one’s uncertainty about something is determined to some degree by randomness is measured with three, five-point Likert-type items.  The scale is amenable for use with a wide variety of issues.

Three, five-point Likert-type items are used in this scale to measure the degree to which a person believes that something in the future which is currently uncertain can be more accurately predicted with enough information.  The scale is amenable for use with a wide variety of issues.

This scale has six, seven-point Likert-type items that measure a person’s belief that people can make a new beginning with hope of a better life, despite his/her past or present circumstances.

With four, nine-point Likert-type items, this scale measures a person’s belief that he/she has a clear idea of what a particular brand is about and where it is headed in terms of the types of products it will offer in the future.

With seven, seven-point Likert-type items, the scale measures the degree of care a person devotes to managing his/her money and long-term financial goals.

The six, seven-point items in this scale measure a person’s expressed likelihood of engaging in behaviors related to saving money in the near future.  Four of the items are rather general but two are specific about ways to get more information to help save money.

The degree to which a person has positive expectations about his/her future is measured with six, seven-point Likert-type items.

This scale has four, seven-point Likert-type items that measure a person’s expectation that both his/her income and saving money will be better in the future compared to the present.

With three, 101-point items, the purpose of the scale is to measure how far into the future a certain health problem is believed to be.

The seven-point Likert-type scale has three items that measure the degree to which a person believes there would be a negative impact on the achievement of his/her long-term goals if money was drawn from savings that was set aside.