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I really appreciate your marketing scales database online. It is an important resource for both our students and our researchers as well. Since my copies of the original books are slowly disintegrating due to the intensive use, I am happy that you are making them available in this way. It is very helpful in the search for viable constructs on which to do sound scientific research.
Dr. Ingmar Leijen
Vrije Universiteit University, Amsterdam

government

A person’s intentions to not only complain directly to the company but also to news media and multiple levels of government is measured with five, seven-point Likert-type items.

Six statements are used in this scale to measure a person's belief that companies should not send jobs to other countries and it is the government's responsibility to make sure it does not happen.

Six, seven-point Likert-type items are used in this scale to measure the degree to which a person believes that government agencies and officials are benevolent and honest with respect to the way a specified activity is regulated. Grayson, Johnson, and Chen (2008) referred to this measure as system trust-government.

The scale is composed of three, seven-point Likert-type items that measure the degree to which a person believes that laws in one's country and internationally are sufficient to protect consumers' online privacy.

Three, five-point Likert-type statements are used to measure a person's belief that government agencies in the U.S. have clear policies regarding the production of biotech crops. Sinclair and Irani (2005) referred to the scale as rule-based trust.

The scale is composed of three, five-point Likert-type statements that measure a person's belief that companies producing biotech crops are concerned about and committed to following U.S. government regulations. Sinclair and Irani (2005) referred to the scale as intent.

The extent to which a person believes that there is a need for government regulation of programming (including commercials) aimed at children is measured by nine, five-point Likert-type items.

The scale is composed of three, seven-point statements intended to assess the importance a person places on maintaining a positive image in the community when it comes to deciding whether or not to air an advertisement. As studied by Wicks and Abernethy (2001), the respondent was a TV sales manager or other station employee who was familiar with the station's clearance policy. Further, the type of advertisement they examined was infomercials.

Sixteen, five-point Likert-type statements are used to measure a person's attitude about a wide range of ecological issues with an emphasis on conservation and pollution. The developers of the scale referred to it as Environmental Concern (Weigel and Weigel 1978).

A four-item, five-point Likert-type scale is used to measure a person's belief about the ability and/or desire of government to handle what one perceives to be important matters. This scale was referred to as political trust by Durand and Lambert (1985).