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Testimonial

I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope

growth

The scale has eight, seven-point Likert-type items that measure the degree to which a person believes, in general, that stress can enhance rather than debilitate his/her learning and productivity.

This six-item, seven-point Likert-type scale measures the degree to which a person who has just had an extraordinary experience views it as being personally challenging and instructive.

The scale is composed of three, seven-point Likert-type statements that measure the degree to which a person feels that he/she is attaining clarity in the understanding of self and the purpose for life.

This three item, seven-point semantic differential measures a person's estimate of how lengthy a stimulus is in terms of elements it contains. In Raju, Unnava, and Montgomery (2009) the stimulus was a print-type ad for a fictitious brand of car and respondents were asked to indicate the number of arguments in the ad.