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Scale Reviews

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I really appreciate your marketing scales database online. It is an important resource for both our students and our researchers as well. Since my copies of the original books are slowly disintegrating due to the intensive use, I am happy that you are making them available in this way. It is very helpful in the search for viable constructs on which to do sound scientific research.
Dr. Ingmar Leijen
Vrije Universiteit University, Amsterdam


The scale has eight, seven-point Likert-type items that measure the degree to which a person believes, in general, that stress can enhance rather than debilitate his/her learning and productivity.

This six-item, seven-point Likert-type scale measures the degree to which a person who has just had an extraordinary experience views it as being personally challenging and instructive.

The scale is composed of three, seven-point Likert-type statements that measure the degree to which a person feels that he/she is attaining clarity in the understanding of self and the purpose for life.

This three item, seven-point semantic differential measures a person's estimate of how lengthy a stimulus is in terms of elements it contains. In Raju, Unnava, and Montgomery (2009) the stimulus was a print-type ad for a fictitious brand of car and respondents were asked to indicate the number of arguments in the ad.