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Testimonial

This scales book is a classic in psychometrics. It is instrumental for survey researchers in the fields of advertising, marketing, consumer psychology, and other related fields that rely largely on attitudinal measures. My copy has gotten me through years of field research by helping provide testable, reliable scales.
Angeline Close Scheinbaum, Ph.D.
University of Texas at Austin

happiness

How much a person expresses an inability to continue his/her life and be happy if certain disturbing thoughts or feelings are experienced.

With four, seven-point Likert-type items, the scale measures how much a person felt good and had a warm feeling about using a particular object.

The scale measures a person’s motivation to have a lot of things because of the belief it will bring happiness.  A three-item scale and a five-item version are described.  The latter emphasizes that the desire is felt at the moment.

With five, seven-point items, the scale measures how much a person feels happy and proud after having made an altruistic-related choice.

Composed of three, seven-point items, the scale measures how much a person believes that the current day's weather is making him/her and other people feel good.

The scale measures how pleased a person is with the sales-related services provided by some salespeople who worked together in some capacity during a customer encounter.  The measure is composed of three, nine-point items.

With four, seven-point Likert-type items, the scale measures how much a person experiences positive affect while dealing with a branded product in a game.  The scale is most appropriate to use when the branded product is essential to the game rather than being unnecessary.

How much a person reports feeling happy and content as opposed to sad and depressed at a particular point in time is measured with eight, seven-point uni-polar items. 

Three, seven-point Likert-type items are used to measure a person’s expectation that if a particular refund was received, he/she would feel good.

The degree to which a person derives pleasure from the suffering that someone or something else has experienced due to his/her actions is measured with seven items.