You are here

Scale Reviews

Find reliable measures for use in your questionnaires. Search Now

Testimonial

This website has truly been a welcome gift! The Day Pass is extremely affordable & the site is so user friendly to navigate. It provides a wealth of information including, the source, validity, & references for my doctorate research project. I highly recommend this to anyone as it is truly an invaluable research tool!
Suzanne Cromlish, PhD
Saint Xavier University, Chicago

happiness

Three, four-point items are intended to capture the level of passion or romance that a person feels during a consumption experience.

The level of warm-hearted affection a person feels during a consumption experience is measured using three, four-point items.

Six, seven-point unipolar items are used to measure a person's emotional reaction to some stimulus with an emphasis on "positive" feelings.

Three, uni-polar items are used to measure the degree to which a person has experienced positive feelings as a result of being exposed to some stimulus.

This three-item, five-point Likert-type scale measures a person's general level of satisfaction with his/ her life.