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Three, four-point items are intended to capture the level of passion or romance that a person feels during a consumption experience.

The level of warm-hearted affection a person feels during a consumption experience is measured using three, four-point items.

Six, seven-point unipolar items are used to measure a person's emotional reaction to some stimulus with an emphasis on "positive" feelings.

Three, uni-polar items are used to measure the degree to which a person has experienced positive feelings as a result of being exposed to some stimulus.

This three-item, five-point Likert-type scale measures a person's general level of satisfaction with his/ her life.