I really appreciate your marketing scales database online. It is an important resource for both our students and our researchers as well. Since my copies of the original books are slowly disintegrating due to the intensive use, I am happy that you are making them available in this way. It is very helpful in the search for viable constructs on which to do sound scientific research.
health
Three items are used to measure how much a person is concerned about his/her body weight and, because of that, diets frequently.
How much a person describes his/herself as being careful to eat in a nutritious manner is measured with three, eleven-point items.
How much a person feels lively and spirited is measured with four, seven-point items.
With five items, the scale measures a person’s sensitivity to the threat of illness and the transmission of disease with respect to a variety of specific objects and situations.
With four Likert-type statements, the scale measures how easy a consumer believes it was to compare the healthiness of some similar products by using the information available on their packages.
The efficacy and likelihood that a “treatment” will cure a “condition” are measured with five, nine-point questions. The particular treatment and condition are specified in the items.
Five, nine-point Likert-type items compose the scale and measure a person’s confidence that one will successfully manage his/her health by engaging in a certain activity. (The activity can be specified by the researcher.)
Four questions and a seven-point response scale are used to measure how much a person believes the side effects of a medicinal drug are serious and threatening.
With three, 101-point items, the purpose of the scale is to measure how far into the future a certain health problem is believed to be.
Using four, nine-point items, the scale measures a person’s intention to engage in behaviors related to using sunscreen.
