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Testimonial

Measuring is complex and critical for research in marketing, advertising, and consumer psychology. These books are excellent tools for researchers and professionals of those areas that need to find reliable and valid scales for their research. They have helped me save time and consider new constructs in my academic research.
Juan Fernando Tavera
University of Antioquia, COLOMBIA

health

Five, seven-point questions are used to measure how much a person expresses feelings at a particular point in time that indicate physical and psychological well-being.

With five, seven-point questions, the scale measures how much a person expresses feelings at a particular point in time that indicate he/she is drained of energy physically and/or psychologically.

The belief that a particular health condition is a person’s responsibility to control is measured with four, seven-point Likert-type items. 

Three, seven-point semantic differential items measure the degree to which a person believes a particular food is an important part of a healthy diet.

The belief that people have health conditions which they can not change is measured using three, seven-point Likert-type items. 

With three, seven-point Likert-type items, the scale measures the belief that all people have the capacity to substantially change their basic health conditions. 

Three items are used to measure how much a person is concerned about his/her body weight and, because of that, diets frequently.

How much a person describes his/herself as being careful to eat in a nutritious manner is measured with three, eleven-point items.

With eight, uni-polar items, this scale measures how much a person feels alert and active at the current time. 

How much a person feels lively and spirited is measured with four, seven-point items.