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Testimonial

As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Senior Director, Research & Design, Vital Findings

health

How much a person is viewed as sporty and healthy is measured in this scale with four unipolar items.

A person’s intention to participate in a particular exercise at a certain level is measured with three, nine-point Likert-type items.

Four, seven-point items measure a person’s knowledge of and experience with a particular physical exercise.

A consumer’s nutrition-focused attitude about a food product is measured using five, seven-point Likert-type items.  Because of the limitations of one of the items, a four item version is also described that can be used with a wider variety of foods.

The tastiness and healthiness of a specified food is measured in this scale with four, four-point semantic differentials.  The scale is general in the sense that it appears like it could be used with a wide variety of foods and beverages.

The degree to which a person is willing to engage in close, social behaviors with respect to a person (unspecified) who has a mental illness is measured with five, nine-point Likert-type items.

A person’s favorability towards a particular behavior due to its importance and expected benefits is measured with four, seven-point semantic-differentials.

Three, seven-point Likert-type items measure the degree to which a person believes a particular infection is serious.

A person’s plan to engage in behaviors that might help prevent him-/herself from experiencing heart disease is measured with six, seven-point Likert-type items.

The scale employs five, seven-point Likert-type items to measure a person’s plan to engage in certain behaviors in order to prevent skin cancer, with an emphasis on using suncreen.