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Scale Reviews

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Testimonial

This scales book is a classic in psychometrics. It is instrumental for survey researchers in the fields of advertising, marketing, consumer psychology, and other related fields that rely largely on attitudinal measures. My copy has gotten me through years of field research by helping provide testable, reliable scales.
Angeline Close Scheinbaum, Ph.D.
University of Texas at Austin

hedonic

The three-item, six-point scale measures the degree to which a person describes him- or herself as being thrilled and exhilarated by some stimulus (e.g., music). Phrasing of the scale was such that it measured the respondent's emotional reaction to a stimulus rather than attitude toward the stimulus itself.

A three-item, six-point summated ratings scale is used to measure the degree to which a person describes feeling a sense of amusement on exposure to some stimulus (e.g., music). Phrasing of the scale was such that it measured respondents' emotional reaction to a stimulus rather than their attitude toward the stimulus itself.