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Scale Reviews

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Testimonial

Measuring is complex and critical for research in marketing, advertising, and consumer psychology. These books are excellent tools for researchers and professionals of those areas that need to find reliable and valid scales for their research. They have helped me save time and consider new constructs in my academic research.
Juan Fernando Tavera
University of Antioquia, COLOMBIA

honesty

The degree to which a person thinks the service provided by a business was fair is measured in this scale by seven, seven-point Likert-type items. As used by Andaleeb and Basu (1994), the scale related to the quality of service customers received from a car repair establishment.

This Likert-type scale is intended to measure the degree to which a consumer has negative beliefs about treatment received as a consumer and is alienated from business in general.