You are here

Scale Reviews

Find reliable measures for use in your questionnaires. Search Now

Testimonial

Measuring is complex and critical for research in marketing, advertising, and consumer psychology. These books are excellent tools for researchers and professionals of those areas that need to find reliable and valid scales for their research. They have helped me save time and consider new constructs in my academic research.
Juan Fernando Tavera
University of Antioquia, COLOMBIA

idealism

With five, seven-point Likert-type items, the scale measures the extent to which a consumer’s decision to buy a certain brand was heavily determined by personal values and the motivation to make a political statement.

The three items in this scale are intended to capture the level of hopeful-type feelings a person is experiencing (or experienced during a certain event).

This Likert-type scale measures a person’s need for accuracy and the tendency to experience displeasure when mistakes are made.

Ten, five-point Likert-type items are purported to measure the degree to which a person's moral philosophy is based on an understanding of the inherent propriety of an action, regardless of its consequences. In particular, the items focus on the assumption that desirable results can be obtained if the "right" action is taken.