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Scale Reviews

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Testimonial

Measuring is complex and critical for research in marketing, advertising, and consumer psychology. These books are excellent tools for researchers and professionals of those areas that need to find reliable and valid scales for their research. They have helped me save time and consider new constructs in my academic research.
Juan Fernando Tavera
University of Antioquia, COLOMBIA

identification

Using six items, this scale not only measures how strongly a person identifies with a particular gender but how important that identity is to his/her self-image.

How much a person feels close to and identifies with other customers of a particular company is measured with four, five-point items.

With four Likert-type items, the scale measures a person’s identification with people around the world as well as the desire to know what is happening to them.

The scale is composed of four Likert-type items that measure the degree to which a person identifies mostly with the people, traditions, and events in his/her local community.

How much a person views a particular social group as important and central to his/her self-image is measured in this scale with eight, seven-point items. 

The scale uses four, seven-point items to measure how much a person has the desire to be around and in touch with things from “home,” however he/she defines it.

The extent to which people experience a feeling that they belong to a different culture than those around them is measured with three, seven-point items.

With four, seven-point Likert-type items, the scale measures the degree to which a person has an affective connection with a particular organization that is reflected in expressions of positive emotions.

The scale contains four, seven-point Likert-type items that measure a person’s use of self-categorization and conceptual overlap to consciously link his/her identity with the identity of a particular organization.

To measure a person’s support for an organization that has an environmentally-related purpose, the scale uses four, five-point Likert-type items.  The emphasis of the items is on the importance the membership has for the person.