This scales book is a classic in psychometrics. It is instrumental for survey researchers in the fields of advertising, marketing, consumer psychology, and other related fields that rely largely on attitudinal measures. My copy has gotten me through years of field research by helping provide testable, reliable scales.
improvement
With three questions and a seven-point response format, the scale measures how important it was to increase gains when making a particular financial decision.
The extent to which a person believes a particular activity would help feel more intimate with another person and strengthen their emotional connection is measured with three, seven-point items.
Three, seven-point items are used to measure how much a person believes that rent-to-own businesses improve lives and provide important services to society.
Using three, five-point Likert-type items, the scale measures the degree to which a customer of a company believes that a particular employee of a company provides timely and regular information about how the customer’s suggestions and other involvement help to improve customer service.
The scale measures the degree to which a person’s motivation with regard to self-improvement is more about accomplishing a goal rather than the activities performed to reach it. Five, nine-point Likert-type items compose the scale.
Using five, nine-point items, the scale measures how much a person’s motivation with regard to self-improvement depends more on the activities performed along the way than reaching the goal itself.
With four, seven-point items, the scale measures how much better the most recent model of a brand is compared to previous models.
This scale has six, seven-point Likert-type items that measure a person’s belief that people can make a new beginning with hope of a better life, despite his/her past or present circumstances.
With four, five-point Likert-type items, the scale measures the degree to which a customer provides feedback to a company about his/her experiences brand’s products in order to help improve them or have new ones created. The implication in the sentences is that this behavior is ongoing rather than a one-time event.
Using three, seven-point Likert-type items, the scale measures the degree to which a person believes a particular company spends money on “social responsibility” activities in order to improve its own reputation.
