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I really appreciate your marketing scales database online. It is an important resource for both our students and our researchers as well. Since my copies of the original books are slowly disintegrating due to the intensive use, I am happy that you are making them available in this way. It is very helpful in the search for viable constructs on which to do sound scientific research.
Dr. Ingmar Leijen
Vrije Universiteit University, Amsterdam

improvement

The scale measures the degree to which a person’s motivation with regard to self-improvement is more about accomplishing a goal rather than the activities performed to reach it.  Five, nine-point Likert-type items compose the scale.

Using five, nine-point items, the scale measures how much a person’s motivation with regard to self-improvement depends more on the activities performed along the way than reaching the goal itself.

With four, seven-point items, the scale measures how much better the most recent model of a brand is compared to previous models.

This scale has six, seven-point Likert-type items that measure a person’s belief that people can make a new beginning with hope of a better life, despite his/her past or present circumstances.

With four, five-point Likert-type items, the scale measures the degree to which a customer provides feedback to a company about his/her experiences brand’s products in order to help improve them or have new ones created.  The implication in the sentences is that this behavior is ongoing rather than a one-time event.

Using three, seven-point Likert-type items, the scale measures the degree to which a person believes a particular company spends money on “social responsibility” activities in order to improve its own reputation.

A person’s motivation to increase his/her social status is measured in this scale with four, seven-point Likert-like items.

The anticipated level of improvement (or lack thereof) in one’s performance of a certain activity from the use of a particular product is measured with three, seven-point items.

With four, seven-point Likert-type items, the scale measures a person’s general motivation to do better and succeed.

The degree to which a person believes that people have a lot of control over their athletic abilities and performance is measured with three, seven-point Likert-type items.