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I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope

incentives

The degree to which a customer promotes and refers a brand to friends and relatives because of monetary incentives from the company is measured with four, five-point Likert-type items.

The three, seven-point semantic differentials composing this scale measure how well a person believes two things are consistent and coordinated with each other.

How well a person believes two things are compatible and consistent with each other is measured in this scale with three, seven-point semantic differentials.

Five, seven-point semantic differentials compose this scale which measures a person's attitude about opening an account, especially if the business is offering a special incentive.

Eight, seven-point Likert-type items measure a consumer's enjoyment of sales promotion deals and tendency to buy products associated with such offers. This measures a general tendency rather than the likelihood that the behavior occurs for any particular product category. Burton et al. (1998) and Lichtenstein, Netemeyer, and Burton (1995) referred the scale as general deal proneness while Garretson, Fisher, and Burton (2002) called it national brand promotion attitude.

It is a six-item, seven-point Likert-type scale measuring a consumer's inclination to buy brands that have "two-for-one" offers despite the amount of money being saved. This measures a general interest in the deals rather than the likelihood that the behavior occurs for any particular product category. Lichtenstein, Netemeyer, and Burton (1995; Lichtenstein, Burton, and Netemeyer 1997) referred to the scale as buy one - get one free proneness while Burton et al. (1998) called theirs one-free proneness.

It is a six-item, seven-point Likert-type scale measuring a consumer's enjoyment of cash refund offers and tendency to buy products associated with such offers. This measures a general interest rather than the likelihood that the behavior occurs for any particular product category. Lichtenstein, Netemeyer, and Burton (1995; Lichtenstein, Burton, and Netemeyer 1997) referred the scale as rebate/refund proneness. Burton et al. (1998) called it rebate proneness.

This six-item, seven-point Likert-type scale measures a consumer's fondness for purchasing products that come with another item for free. This measures a general interest in the promotion rather than the likelihood that the behavior occurs for any particular product category. Lichtenstein, Burton, and Netemeyer (1997) and Lichtenstein, Netemeyer, and Burton (1995) referred to the scale as free-gift-with-purchase proneness and Burton et al. (1998) called it free gift proneness.

It is a six-item, seven-point Likert-type scale measuring a consumer's enjoyment of contests/sweepstakes and tendency to buy products associated with such games. This measures a general interest rather than the likelihood that the behavior occurs for any particular product category. Lichtenstein, Netemeyer, and Burton (1995; Lichtenstein, Burton, and Netemeyer 1997) referred the scale as contest/sweepstakes proneness and Burton et al. (1998) called it contest proneness.

Seven, seven-point Likert-type items measure a consumer's attitude about end-of-aisle displays and the tendency to buy products displayed on them. This measures a general interest in displays rather than the likelihood that the behavior occurs for any particular product category. Lichtenstein, Burton, and Netemeyer (1997) and Lichtenstein, Netemeyer, and Burton (1995) referred the scale as end-of-aisle-display proneness whereas Burton et al. (1998) called it display proneness.