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Testimonial

I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope

income

This scale has four, seven-point Likert-type items that measure a person’s expectation that both his/her income and saving money will be better in the future compared to the present.

The extent to which a person is described as having high social status and economic resources is measured in this scale with three, seven-point items.

How much a person believes that literacy skills are important and that low-income families need help developing those skills is measured with six, seven-point Likert-type items.

A person's attitude regarding his/her financial position relative to peers and to the previous year is measured using a five-item, nine-point scale.

This scale is composed of four bipolar adjectives with a seven-point response format measuring a consumer's opinion of a store's social status on the basis of the occupation, dwelling area, family income, and education level of those who are thought to shop there.

This three-item, nine-point scale is used to measure a person's socio-economic position on the basis of the following self-reported characteristics: dwelling area, family income, and education.

The scale has three, seven-point Likert-type items that measure the degree to which a consumer views his/her income to be barely sufficient to cover expenses.

Five-point statements are used to measure the amount of support a person receives (or recalls receiving) from his or her family while growing up. The items have been used as two subscales to separately measure intangible and tangible support but the items have also been used together to measure both forms of support simultaneously.

Three, five-point Likert-type items are purported to capture a person's attitude toward his or her own financial well-being.

This three-item, six-point, Likert-type scale measures a person's degree of contentment with his/her family income.