You are here

Scale Reviews

Find reliable measures for use in your questionnaires. Search Now

Testimonial

The Marketing Scales website is a gold mine of information.  It is the only source that helps me understand the psychometric quality of the instruments used in past research.  I recommend that researchers bookmark this site . . . they will be back!
Bob Moritz
Marshfield Clinic Research Foundation

installation

The degree to which a consumer has a favorable attitude about installing a particular product is measured with three, five-point Likert-type items.  The product as well as the place and timing of installation can be customized for a variety of situations.  However, it should be understood that this is not a measure of purchase intention per se but is an antecedent of it.

Using three, five-point Likert-type items, the scale measures some cost-related reasons a consumer has for not installing a particular energy-saving device.

The scale has three, five-point Likert-type items which measure a consumer’s objections to having a product installed on his/her house.  The objections have to do with the effort involved with the installation process and making the product fit the house’s existing structure.  

A three item, five-point Likert-type scale is used to measure a consumer’s belief that installation of a particular product would help him/her save money on energy-related expenses.

The scale is composed of three, five-point Likert-type items measuring a consumer’s belief that installation of a particular energy-saving device would help reduce his/her dependence on other sources of energy.