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Testimonial

This scales book is a classic in psychometrics. It is instrumental for survey researchers in the fields of advertising, marketing, consumer psychology, and other related fields that rely largely on attitudinal measures. My copy has gotten me through years of field research by helping provide testable, reliable scales.
Angeline Close Scheinbaum, Ph.D.
University of Texas at Austin

installation

The degree to which a consumer has a favorable attitude about installing a particular product is measured with three, five-point Likert-type items.  The product as well as the place and timing of installation can be customized for a variety of situations.  However, it should be understood that this is not a measure of purchase intention per se but is an antecedent of it.

Using three, five-point Likert-type items, the scale measures some cost-related reasons a consumer has for not installing a particular energy-saving device.

The scale has three, five-point Likert-type items which measure a consumer’s objections to having a product installed on his/her house.  The objections have to do with the effort involved with the installation process and making the product fit the house’s existing structure.  

A three item, five-point Likert-type scale is used to measure a consumer’s belief that installation of a particular product would help him/her save money on energy-related expenses.

The scale is composed of three, five-point Likert-type items measuring a consumer’s belief that installation of a particular energy-saving device would help reduce his/her dependence on other sources of energy.