You are here

Scale Reviews

Find reliable measures for use in your questionnaires. Search Now

Testimonial

The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Dr. Emanuel Said
Lecturer in Marketing, University of Malta

intention

Leaving an area within a store or the store itself without buying the product of interest is measured with six, seven-point semantic differentials.  Two versions of the scale are described. Temporary abandonment has to do with the shopper's intention to return later in the shopping trip to make the purchase while Permanent Abandonment means the shopper does not plan to return to buy the product.

The extent to which a guest at a particular hotel plans to engage in behaviors that conserve resources, especially electricity, is measured with five, nine-point Likert-type items.

The extent to which a consumer expresses an inclination to purchase a particular product is measured in this scale with three, nine-point semantic differentials.

The degree to which a customer is motivated by a stimulus (unspecified) toward the pursuit of a consumption-related goal is measured with a five-item Likert scale.  In a consumer context, the inspiration comes from some type of marketing activity and, as stated in the items, stimulates a purchase motivation.

With three, seven-point Likert items, the scale measures how much a customer will return to receive service from a particular provider in the future.  The items are phrased hypothetically but a very slight change in wording can make the scale relevant for use with an actual business relationship.

The likelihood that a person will engage in several behaviors that indicate loyalty to a sports team is measured using six, seven-point Likert-type items.

Using four, nine-point items, the scale measures a person’s intention to engage in behaviors related to using sunscreen.

With three, seven-point items, this scale measures a consumer’s expressed probability of providing ideas and feedback to a particular business entity in the future.

The scale has three, seven-point items that measure a person’s intention to say good things about a resort and encourage friends to go there. It appears the scale is easily adaptable for other places that involve lodging.

With four, seven-point items, the scale measures a person’s stated likelihood of challenging an action taken by an organization that he/she disputes and even escalating the issue if necessary.