You are here

Scale Reviews

Find reliable measures for use in your questionnaires. Search Now

Testimonial

I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope

intention

Using three, nine-point items, the scale measures how much a consumer believes that a particular sales-related deal is so good that he/she is likely to purchase the product.

With four, seven-point Likert-type items, the scale measures the extent to which a consumer likes buying a particular brand and is motivated to buy it frequently in the next few months.

The scale is composed of four, seven-point items that measure a consumer’s likelihood of going to a particular restaurant in the unspecified future.

Three, seven-point Likert-type items are used to measure a customer’s intention to purchase a specified good or service from the same specified business in the future as purchased from in the past.  Given the phrasing of the items, the scale might also be viewed as a measure of commitment or attitudinal loyalty.

Using three, seven-point items, the scale measures the degree to which a person is inclined to complain about a specified entity to other people.  As currently phrased, the scale makes the most sense for use with a hypothetical scenario rather than as feedback about an actual event that has already occurred.

The likelihood of a consumer seeking out and trying to buy a particular product or brand of product is measured in this scale with five, seven-point semantic differentials.

A person’s intention to participate in a particular exercise at a certain level is measured with three, nine-point Likert-type items.

The scale uses three, seven-point Likert-type items to measure a person’s intention to recommend something to others such as a service provider, retailer, website, or brand.

The subjective probability that a person will tell others about something is measured with three, seven-point semantic differentials.  The measure is “general” both in terms of what is being talked about as well as the favorability of the responder’s opinion (positive vs. negative).

The likelihood that a person will stop visiting one establishment of a type (e.g., bar, club) and begin regularly visiting another such establishment in the near future is measured with three, seven-point Likert-type items.