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Scale Reviews

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I really appreciate your marketing scales database online. It is an important resource for both our students and our researchers as well. Since my copies of the original books are slowly disintegrating due to the intensive use, I am happy that you are making them available in this way. It is very helpful in the search for viable constructs on which to do sound scientific research.
Dr. Ingmar Leijen
Vrije Universiteit University, Amsterdam


How likely a person believes it is that he/she will choose a product sharing program rather than buying a certain product is measure with three, six-point items.

A consumer's willingness and inclination to buy products from a particular company is measured with three, seven-point Likert-type items.  Unlike most purchase intention measures, this one has a company vs. a brand focus.  Further, given the phrasing of two of the items, the construct being measured might be considered something less precise and planned than "purchase intention" per se such as "willingness to purchase" or "attitude toward the act of purchasing."

The direction and relative amount that something is predicted to change is measured with three semantic differentials.  This very simple scale appears to be amenable for use in a wide variety of situations when paired with the proper instructions.

The scale has four, nine-point Likert-type items that are intended to measure a person's likelihood of using a particular social medium if sustainability-related issues are important to it.

Three, seven-point items are used in this scale to measure the probability that a person will seek information about some topic or product from sites other than the one he/she has just visited.

A consumer's stated intention to get rid of or put away a particular possession is measured in this scale using four, seven-point items.

The degree to which a person views an object has having human-like qualities is measured in this scale with three, seven-point Likert-type items.

Five, seven-point semantic differentials compose this scale which measures a person's attitude about opening an account, especially if the business is offering a special incentive.

Three Likert-type items are used in this scale to measure the likelihood that a person will say good things about a product to other people and even suggest that they buy it.

The scale measures how likely a person thinks it is that he/she will engage in activities that are part of responsible handling of personal financial matters related to loans, debts, and credit usage.