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The scale has three, seven-point Likert-type items measuring a customer’s belief that a salesperson tried to relate to him/her as a person and discussed other things than just the purchase.

The scale uses three, nine-point items to measure how much a person expects that some particular experiences would enhance his/her sociability, at least when it comes to interacting with others with respect to a certain topic.  The scale was made to be used with sensory-related experiences but might be flexible enough for use in other contexts as well.

The scale uses three statements to measure the degree to which a consumer likes Internet shopping sites to facilitate the connection of shoppers so they can share ideas and help each other.  As currently phrased, the items are not specific to a particular website but rather to shopping sites in general.

How much a person views the interaction that occurred between him/herself and another person as being competitive and businesslike is measured using four, seven-point items.

The scale has three, seven-point Likert-type items intended to measure a person's positive reaction to another person's nonverbal expression of emotion.

A person's negative reaction to the nonverbal expression of emotion by another person is measured in this scale with three, seven-point Likert-type items.

The tendency for a person's emotions to be adjusted, possibly subconsciously, to match those of another person is measured in this scale with eight, seven-point Likert-type items.

The scale has four, five-point items that are used to measure how much a consumer likes to interact with other shoppers in second-hand stores.

A six-item, seven-point summated rating scale is used to measure the frequency with which one contacts professionals in the health care industry for information about health-related issues.

A six-item, seven-point Likert-type scale is used to measure the degree to which a person who has just gone through an experience with other people describes feeling closer to them because of the events and activities they shared. Arnould and Price (1993) referred to the construct measured as communitas.