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Measuring is complex and critical for research in marketing, advertising, and consumer psychology. These books are excellent tools for researchers and professionals of those areas that need to find reliable and valid scales for their research. They have helped me save time and consider new constructs in my academic research.
Juan Fernando Tavera
University of Antioquia, COLOMBIA

interaction

The scale is composed of nine, seven-point Likert-type statements that measure the extent to which a customer reports being treated special by an employee and relating to each other on a personal level. The context examined by Dolen et al. (2002) involved a shopper and a salesperson in a retail store.

The scale is composed of five, seven-point Likert type statements intended to assess a person's attitude regarding the degree to which a website has a "dynamic nature" enabling customers to search for, view, and compare products.

Five, four-point statements are used to measure how frequently a child says he/she talks with his/her mother about things shown on TV.

The scale is used to allow customers to evaluate their past experiences with some specified organization. Three, five-point semantic differential items compose the scale. The context in which the respondents were given this scale was after being told to remember a recent service experience that led to their lodging a complaint. The scale stem directs the respondent to think of the state of the relationship prior to making the complaint. Unlike most other service quality measures, this one does not focus on a particular facet but is a global-type measure.

The scale is used to measure the degree to which a customer who lodged a complaint is pleased with the way the problem was resolved. The context in which the respondents were given this scale was after being told to remember a recent service experience that led to their lodging a complaint. Four, five-point Likert-type items compose the scale.

The scale is intended to measure the degree to which a customer who has lodged a complaint thinks that it has been dealt with quickly. The context in which the respondents were given this scale was after being told to remember a recent service experience that led to their lodging a complaint.  Four, five-point Likert-type items compose the scale.

The items measure the degree to which a person reports that the other party in a transaction was pleasant and acted courteously. The context in which the respondents were given this scale was after being told to remember a recent service experience that led to their lodging a complaint.  The scale is composed of four, five-point Likert-type items.

Four, five-point Likert-type items compose the scale. The items are used to measure the extent to which a customer who lodged a complaint thinks that he/she was allowed the opportunity to fully describe the problem to the other party in the transaction. The context in which the respondents were given this scale was after being told to remember a recent service experience that led to their lodging a complaint.

The four, five-point Likert-type items measure the degree that a person indicates having influence over the outcome of a complaint compared to the other party (service provider) in a transaction. The context in which the respondents were given this scale was after being told to remember a recent service experience that led to their lodging a complaint.

The four, five-point Likert-type items measure the degree that a person reports that the other party in a transaction put a lot of effort into solving a problem. The context in which the respondents were given this scale was after being told to remember a recent service experience that led to their lodging a complaint.