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Testimonial

The Marketing Scales website is a gold mine of information.  It is the only source that helps me understand the psychometric quality of the instruments used in past research.  I recommend that researchers bookmark this site . . . they will be back!
Bob Moritz
Marshfield Clinic Research Foundation

interest

Using three, four-point items, the scale measures how often a person has negative thoughts about commercials.  The scale was made for use by children.

How much effort a participant put into a study and how interesting he/she considered it to be is measured with four, seven-point items.

How much a person believes that the story behind the creation of a particular object is witty and likeable is measured with three, seven-point items. 

The degree to which a consumer not only believes that an object or experience is a good topic of conversation but also desires to talk to others about it is measured with five, seven-point Likert-type items.

How much a person attentively watched a television program and considered it to be fascinating is measured in the scale with three, seven-point Likert-type items.

How much a person enjoyed a particular activity is measured with five, seven-point uni-polar items.

The scale uses three, seven-point items to measure the degree to which a person believes a particular task in which he/she has participated was fun and interesting.

With three, seven-point Likert-type items, the scale measures not only the degree to which a person considers a particular advertisement to be interesting but that he/she was involved in it.

The interest and fun a customer expresses with respect to assembling products is measured using four, seven-point Likert-type items.

The scale uses four, seven-point Likert-type items to measure a person’s belief that he/she has greater experience with, interest in, and usage of the internet than most people.