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Testimonial

I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope

Internet

The scale is composed of three, seven-point Likert-type items intended to measure the ease with which a person reports being able to order and pay for products at a particular website.

The scale measures the the extent to which a person perceives that an advertisement has interfered with his/her processing of the non-advertising content of a medium, e.g., watching a TV program, surfing the web, reading articles in a magazine. Although the construct is theorized to lead to negative affective reactions (irritation) and behavioral responses (avoidance), it is viewed as distinct from them.

The scale has three items and is intended to measure a person's attitude about the way a particular website manages orders with the emphasis on issues relevant to customers, e.g., providing confirmation of orders, delivery options, and clear return policies.

Five, seven-point Likert type items are used to measure a customer's attitude regarding the extent to which a website has been responsive to problems and shown that it cares, particularly in the post-sales phase of the purchase process (billing, delivery, returns).

The scale is composed of five, seven-point Likert type statements intended to measure a person's attitude about the extent to which a website tailors its products, promotion, and transactional environment to individual customers.

The five-item, five-point scale measures the likelihood that a person might use the web in the future to make reservations and/or purchase a wide range of products such as food, tickets, and clothes.