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Testimonial

I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope

Internet

Using three, five-point Likert-type items, the scale measures the degree to which a customer believes a particular website has low prices on products and shipping.

How much a customer trusts that an online retailer is protecting his/her personal information is measured using three, five-point items.

With three, five-point Likert-type items, the scale measures a customer’s belief that a particular online retailer delivers exactly what customers have ordered.

How much a customer believes that a particular online retailer manages product returns and guarantees in an acceptable manner is measured with three, five-point Likert-type items.

Six semantic differentials are used to measure a consumer’s attitude about a retailer, with the emphasis on beliefs that could be considered most relevant when comparing online retailers.

The belief that a certain website is of high quality, particularly with respect to its design and content, is measured with three, seven-point Likert-type items.

The scale uses four, seven-point Likert-type items to measure a person’s concern about privacy when using the internet, with the emphasis on the misuse of information that has been submitted.

With four, seven-point Likert-type items, the scale measures a person’s belief that a specific set or type of ads will be personally worthwhile and of interest.

A person’s level of trust in the benevolence, integrity, and competence of someone who has sent him/her a product-related message via e-mail is measured with nine, seven-point items.

Three, seven-point Likert-type items compose the scale and measure a person’s willingness to let a particular website track and analyze his/her navigation through the World Wide Web.