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I really appreciate your marketing scales database online. It is an important resource for both our students and our researchers as well. Since my copies of the original books are slowly disintegrating due to the intensive use, I am happy that you are making them available in this way. It is very helpful in the search for viable constructs on which to do sound scientific research.
Dr. Ingmar Leijen
Vrije Universiteit University, Amsterdam

internet

With five, five-point Likert-type items, the scale measures a person’s tendency to use the Internet for the purpose of avoiding unpleasant tasks and responsibilities.

Six semantic differentials are used to measure a consumer’s attitude about a retailer, with the emphasis on beliefs that could be considered most relevant when comparing online retailers.

With three, seven-point Likert-type items, the scale measures a person’s satisfaction with a website, particularly the usefulness of its content and the desire to visit the site frequently.

The likeability of the product options within a specified product category at a store’s website is measured using three, nine-point items.

With four, seven-point Likert-type items, the scale measures the degree to which a person is bothered that a company is able to track him/her and may also misuse the information being collected.

The scale uses four, seven-point Likert-type items to measure a person’s concern about privacy when using the internet, with the emphasis on the misuse of information that has been submitted.

The scale uses four, seven-point Likert-type items to measure a person’s belief that he/she has greater experience with, interest in, and usage of the internet than most people.

The scale measures how much a subject who has been in an experiment believes the purchase situation was realistic.  A three- and a four-item version were created.

With four, seven-point Likert-type items, the scale measures a person’s belief that a specific set or type of ads will be personally worthwhile and of interest.

The scale has four, seven-point items that measure the degree to which a person believes that an e-mail message he/she received from a company is relevant and a convenient source of information.