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Testimonial

I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope

internet

With five, five-point Likert-type items, the scale measures a person’s tendency to use the Internet for the purpose of avoiding unpleasant tasks and responsibilities.

Six semantic differentials are used to measure a consumer’s attitude about a retailer, with the emphasis on beliefs that could be considered most relevant when comparing online retailers.

With three, seven-point Likert-type items, the scale measures a person’s satisfaction with a website, particularly the usefulness of its content and the desire to visit the site frequently.

The likeability of the product options within a specified product category at a store’s website is measured using three, nine-point items.

The belief that a certain website is of high quality, particularly with respect to its design and content, is measured with three, seven-point Likert-type items.

With four, seven-point Likert-type items, the scale measures the degree to which a person is bothered that a company is able to track him/her and may also misuse the information being collected.

The scale uses four, seven-point Likert-type items to measure a person’s concern about privacy when using the internet, with the emphasis on the misuse of information that has been submitted.

The scale uses four, seven-point Likert-type items to measure a person’s belief that he/she has greater experience with, interest in, and usage of the internet than most people.

The scale measures how much a subject who has been in an experiment believes the purchase situation was realistic.  A three- and a four-item version were created.

With four, seven-point Likert-type items, the scale measures a person’s belief that a specific set or type of ads will be personally worthwhile and of interest.