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Testimonial

I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope

internet

The scale is composed of four items that are intended to measure a person's attitude towards a website with an emphasis on the usefulness of the site and its ease of use.

The uni-polar scale is intended to measure the extent to which a person considers a website to be useful and intelligent. It is composed of six terms and utilizes a five-point response format.

Three Likert-type items are used to measure a person's attitude towards a website with an emphasis on the confidence placed in the site.

The uni-polar scale is intended to measure the extent to which a person considers a website to lack clear structure and ease of use. It is composed of four terms and utilizes a five-point response format.

The scale is composed of three items measuring a person's attitude towards a website with an emphasis on his/her affective reaction to the site.

This unipolar scale is intended to measure the extent to which a person considers a website to be fun and exciting. It is composed of six terms and utilizes a five-point response format.

The eight, seven-point Likert-type statements are used to measure a person's dislike of computers as well as their discomfort using them.