internet
A consumer's expressed likelihood of going online to download a coupon for a product is measured in this scale with five, nine-point items.
A person's self-confidence in his/her ability to open e-mail messages if so desired is measured using five items.
The extent to which shopping websites are viewed as loading fast and responding quickly to a shopper's actions is measured with three statements. As currently phrased, the items are not specific to a particular website but rather to online shopping sites in general.
Using three statements, the scale measures a consumer's belief that the look and feel of shopping-related websites affect the sense of their quality. As currently phrased, the items are not specific to a particular website but rather to shopping sites in general.
The scale uses four statements to measure a consumer's belief that Internet shopping websites should treat shoppers as individuals, allowing them to personalize their experiences. As currently phrased, the items are not specific to a particular website but rather to shopping sites in general.
Composed of four items, the scale measures the degree to which a person believes that there are benefits to browsing through shopping-related websites, with an emphasis on the ease with which information can be gathered to help make purchase decisions. As currently phrased, the items are not specific to a particular website but rather to shopping sites in general.
With four statements, the scale measures a consumer's belief that he/she is able to control Internet shopping websites in terms of getting the information needed to make purchase decisions. As currently phrased, the items are not specific to a particular website but rather to shopping sites in general.
The scale is composed of four items that measure a consumer's expectation of making purchases from shopping-related websites in the future. As currently phrased, the items are not specific to a particular website but rather to online shopping in general. Further, since each item refers to repurchasing, the implication is that the respondent has bought online in the past.
A consumer's general satisfaction with shopping online is measured with four items. As currently phrased, the items are not specific to a particular website but rather to online shopping in general.
A consumer's belief that shopping websites are generally reliable and that Internet vendors can be trusted is measured using four items. To be clear, the items are not specific to a particular website but rather to online shopping in general.