I really appreciate your marketing scales database online. It is an important resource for both our students and our researchers as well. Since my copies of the original books are slowly disintegrating due to the intensive use, I am happy that you are making them available in this way. It is very helpful in the search for viable constructs on which to do sound scientific research.
internet
A consumer's expressed likelihood of going online to download a coupon for a product is measured in this scale with five, nine-point items.
A person's self-confidence in his/her ability to open e-mail messages if so desired is measured using five items.
The extent to which shopping websites are viewed as loading fast and responding quickly to a shopper's actions is measured with three statements. As currently phrased, the items are not specific to a particular website but rather to online shopping sites in general.
Using three statements, the scale measures a consumer's belief that the look and feel of shopping-related websites affect the sense of their quality. As currently phrased, the items are not specific to a particular website but rather to shopping sites in general.
The scale uses four statements to measure a consumer's belief that Internet shopping websites should treat shoppers as individuals, allowing them to personalize their experiences. As currently phrased, the items are not specific to a particular website but rather to shopping sites in general.
Composed of four items, the scale measures the degree to which a person believes that there are benefits to browsing through shopping-related websites, with an emphasis on the ease with which information can be gathered to help make purchase decisions. As currently phrased, the items are not specific to a particular website but rather to shopping sites in general.
With four statements, the scale measures a consumer's belief that he/she is able to control Internet shopping websites in terms of getting the information needed to make purchase decisions. As currently phrased, the items are not specific to a particular website but rather to shopping sites in general.
The scale is composed of four items that measure a consumer's expectation of making purchases from shopping-related websites in the future. As currently phrased, the items are not specific to a particular website but rather to online shopping in general. Further, since each item refers to repurchasing, the implication is that the respondent has bought online in the past.
A consumer's general satisfaction with shopping online is measured with four items. As currently phrased, the items are not specific to a particular website but rather to online shopping in general.
A consumer's belief that shopping websites are generally reliable and that Internet vendors can be trusted is measured using four items. To be clear, the items are not specific to a particular website but rather to online shopping in general.
