internet
Using three, seven-point items, the scale measures the probability that a customer will buy something at a particular website right after having looked at some of its pages.
How important it is to a shopper that an internet store have a nearby physical location is measured in this scale with three, seven-point items.
The scale is composed of three, seven-point items that measure the importance a shopper places on the breadth of a web store's offerings and that it has the newest products and known brands.
The importance a shopper places on an online store having deals, sales, and new products is measured in this scale using three, seven-point items.
Three, seven-point items are used to measure the importance a shopper places on the design of an online store being innovative and visually appealing.
The extent to which a consumer finds gratification in shopping online for reasons having to do with saving time or effort is measured in this scale using eleven, seven-point items.
Using four, seven-point items, this scale measures the extent to which a consumer finds gratification in shopping online because it facilitates learning about and adopting new products, particularly those that are fashion-related. The scale was referred to as the avant-gardism motivation by Ganesh et al. (2010).
The degree to which a person believes that shopping at a certain website is likeable and absorbing is measured with three, seven-point Likert-type.
The degree to which a consumer finds gratification in shopping online because it facilitates finding and communicating with others who have similar interests is measured with three, seven-point items.
The pleasure a shopper gets from being able to have websites contact him/her about personally relevant new products and deals is measured in this scale using four, seven-point items.