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Testimonial

This scales book is a classic in psychometrics. It is instrumental for survey researchers in the fields of advertising, marketing, consumer psychology, and other related fields that rely largely on attitudinal measures. My copy has gotten me through years of field research by helping provide testable, reliable scales.
Angeline Close Scheinbaum, Ph.D.
University of Texas at Austin

internet

The enjoyment a consumer gets from visiting and checking out interesting websites is measured in this scale with four, seven-point items.  The behavior seems to be akin to "window shopping" and "just looking" that occur with brick-and-mortar stores.

Three, seven-point Likert-type items are used in this scale to measure the degree to which a person believes that a certain website is up and running all of the time without technical problems.

Three, seven-point items are used to measure the degree to which the person is confident about his/her ability to make predictions about a firm and its products.   The scale was referred to as uncertainty reduction by Adjei, Noble, and Noble (2010).

This scale uses three, seven-point Likert-type items to measure the degree to which a person believes that a particular website is well-constructed, especially in a visual sense.

Three, seven-point Likert-type items are used to measure a person's opinion about the extent to which usage of a certain website has an effect on one's prestige in a reference group.

This scale uses three, seven-point Likert-type items to measure the degree to which a person believes that a particular website is the simple to use and fast.

This scale has six, seven-point Likert-type items that measure a person's attitude regarding the degree to which a particular website can be counted on to provide accurate information about products and their prices as well as to deliver orders as promised.

The degree to which a person believes that a particular website is safe and protects customer information is measured in this scale with three, seven-point Likert-type items.

The scale uses three, seven-point items to measure a consumer's beliefs about how often he/she has been at a website ready to make a purchase but decided not to finish the transaction when the costs involved (shipping, sales tax, and total amount) were realized at checkout.

This scale has three, seven-point Likert-type items that measure a consumer's reason for placing items in a shopping cart at a website but not checking out due to concern about identity-theft as well as other privacy and security issues.