The Marketing Scales website is a gold mine of information. It is the only source that helps me understand the psychometric quality of the instruments used in past research. I recommend that researchers bookmark this site . . . they will be back!
involvement
A person's tendency to learn about and adopt innovations (new products) within a specific domain of interest is measured with six, five-point Likert-type items. The scale is intended to be distinct from a generalized personality trait at one extreme and a highly specific, single product purchase at the other extreme.
The degree of thought and involvement apparent in a review is measured with three, seven-point items. The form of the review (written, video) is not stated in the scale. The items can be easily customized to indicate what has been reviewed.
Three, seven-point items measure how much a person cares about a particular decision and is involved in it. As phrased, the decision is in the future. The items can be easily adapted for reference to a decision that has already been made.
How much a person is interested in direct banking and is diligent in selecting one is measured with four, seven-point Likert-type items.
This scale uses six items to measure how involved a person is with a website such that it connects one to a community and is part of daily life. The scale appears to be most relevant for use with social media websites.
How much a person thought about a branded product while dealing with it in a game is measured using three, seven-point Likert-type items. The scale is most appropriate to use when the branded product is essential to the game rather than being unnecessary.
With four, seven-point Likert-type items, the scale measures how much a person experiences positive affect while dealing with a branded product in a game. The scale is most appropriate to use when the branded product is essential to the game rather than being unnecessary.
The scale measures how much a person is formally involved in a specific company’s customer participation process and follows the rules and procedures. Three, five-point items compose the scale.
Using four, seven-point items, the scale measures the degree to which a person believes that GOD gets directly involved in his/her life.
Using four, seven-point items, the scale measures the degree to which a person believes that GOD gets directly involved in his/her life.
