You are here

Scale Reviews

Find reliable measures for use in your questionnaires. Search Now


Measuring is complex and critical for research in marketing, advertising, and consumer psychology. These books are excellent tools for researchers and professionals of those areas that need to find reliable and valid scales for their research. They have helped me save time and consider new constructs in my academic research.
Juan Fernando Tavera
University of Antioquia, COLOMBIA


The scale measures the degree of importance a person places on certain attributes of a retail store. Arora (1985) referred to the scale as IMP, meaning "importance," but viewed the scale as a measure of involvement.