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Scale Reviews

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This is a three-item, six-point, Likert-type scale that measures a person's interest in the arts.

This six-item, six-point Likert-type scale was used to measure the cognitive relevance of specific television advertisements to consumers.

Four, six-point statement are used to measure the importance of several characteristics of a school, college, or university to a person. The object in the Arora (1982) study was a university and he developed Stapel, Likert, and semantic differential versions of the scale.

This is a four-item, six-point, Likert-type scale assessing a person's enjoyment of and interest in cooking. It appears to be the scale used by Dickerson and Gentry (1983) called culinary enthusiast. It may also be similar to the scale called attitude toward cooking used by Burnett and Bush (1986).