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Saint Xavier University, Chicago

irritation

The scale uses three, five-point Likert-type items to measure the degree to which a customer believes that employees of a business engaged in behaviors that infringed on one’s space and activities in the establishment.

Using three, five-point Likert-type items, the scale measures the degree to which a customer felt pressure from the employees of a retail establishment to quickly make a decision and finish activity there.

The scale has seven, seven-point Likert-type items that measure the degree to which a consumer is motivated to resist a specific object, such as an ad, that is believed to have been forced upon him/her.  The emphasis is on the impropriety of the object rather than how much it limits one’s decision-making freedom.

The degree to which a person has negative beliefs about advertising in general is measured with five, five-point Likert-type items.

How easy and enjoyable a person believes a task to be is measured with three, nine-point bi-polar adjectives.

This scale uses four, seven-point items to measure the degree to which a person believes that an e-mail message he/she has received from a company is annoying and confusing.

Three statements are used to measure the extent to which a customer believes that employees of a business engaged in behaviors that disturbed one’s activities in the establishment, with an emphasis on employee distractions near closing time.

Using four, uni-polar items, the scale measures the extent to which a person experienced feelings of resentment and outrage during a particular event.

A person's level of annoyance and possibly anger with another person or action is measured with three, nine-point semantic-differentials.

Eight uni-polar items are used to measure a person's belief that receiving advertising that has been personalized for him/her in some way is unpleasant and disgusting.