The Marketing Scales Handbook is indispensible in identifying how constructs have been measured and the support for a measure's validity and reliability. I have used it since the beginning as a resource in my doctoral seminar and as an aid to my own research. An electronic version will make it even more accessible to researchers in Marketing and affiliated fields.
judgment
Three, seven-point items are used to measure how much a person believes that talking to another person about a particular topic could produce a favorable impression for him/herself.
Nine items are used to measure the tendency to accept one’s thoughts and feelings as they occur without evaluation or self-criticism.
How much a person is worried about what another person thinks of him/her, with an emphasis on being judged unfavorably, is measured in this scale with three, seven-point items.
The scale uses three, seven-point Likert-type items to measure the degree to which a person engages in a psychological separation process such that judgments of another person's performance in a role are selectively dissociated from that person's morality. The scale makes most sense to use when a well-known individual has been accused of some immoral activity apart from the primary role he/she plays.
Three items are used in this scale to measure how well a person judges his/her performance to have been of a recently completed task.
Three, seven-point items are used to measure the degree to which a person believes that another person (specified) has similar "taste" and judgment in evaluating a certain object.
Seven-point items are used to measure the expressed likelihood that a person would accept the opinion and selection of another person with respect to a particular product choice.
The scale is composed of three questions that are intended to measure the amount of difficulty a person has had in stating reasons for a behavior or decision he/she has made.
The scale has four, seven-point Likert-type statements that measure how much a person places emphasis on the consequences of a decision being made rather than the process being used because of the belief that he/she is responsible for the former rather than the latter.
The three-item, five-point scale measures the extent to which one person believes that another person "knows best" in a certain situation. Due to the phrasing of the items and the context in which it was developed, the focus of the scale is on the perceived trust a client has in a specific service provider. The type of service provider studied by Price and Arnould (1999) was a hairstylist.
