The Marketing Scales website is a gold mine of information. It is the only source that helps me understand the psychometric quality of the instruments used in past research. I recommend that researchers bookmark this site . . . they will be back!
kindness
How much a person views him/herself as sympathetic and concerned about others is measured with three, seven-point Likert-type items.
How much a person tries to help others and wants to do things to make them happy is measured with four, seven-point Likert-type items.
How kind and friendly something appears to be is measured with seven-point items. A five- and a three-item version are described. The scale is flexible for use with people, animals, and objects.
The degree to which something is viewed as sincere, friendly, and good-natured is measured with six, seven-point uni-polar items. The scale is general in the sense that it has been used with respect to both individuals and organizations.
Four, seven-point uni-polar items are used to measure how much a person is described as being kind and friendly. (Two versions of the scale are described, both having four items and three of them being in common.)
How friendly and sociable a person appears to be is measured with four, seven-point semantic differentials.
Four, seven-point semantic-differentials compose the scale and measure how much a person believes that something (person, organization, action) is kind and ethical or, at the other extreme, cruel and immoral.
The scale uses four, seven-point unipolar items to measure how caring and kind a person is considered to be.
Fourteen, five-point Likert-type items are used to measure a person’s trait-like tendency to be concerned about the needs of others as well as expecting help from them when needed.
The degree to which a person considers another person to be friendly and caring about him/herself (the person completing the scale) is measured with five, seven-point semantic differentials.
