I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
knowledge
The scale uses three, seven-point items to measure the level of understanding a person believes he/she has of annuities.
The scale has three, seven-point items that measure how well a shopper believes that he/she was better informed than others for a particular purchase due to materials read as well as engaging in other research activities.
Three items are employed to measure how skilled a consumer believes him/herself to be in finding information, especially with respect to products.
Thirteen items are used to measure the level of objective knowledge a person has of basic financial concepts. An eight-item version is also discussed.
A person’s confidence in his/her ability to make good decisions is measured with six, five-point items.
With three sentences, the scale measures how useful a particular web page is considered to be.
Four, seven-point items are used to measure a person’s belief that he/she can successfully cope with unexpected financial situations.
With ten, seven-point items, the scale measures a person’s confidence that he/she can successfully find solutions to most problems that are encountered.
This scale has three, seven-point Likert-type items that measure a consumer’s beliefs that he/she has insight into the characteristics, quality, and aesthetics of an object.
The extent to which a person believes he/she has what it takes to make wise financial decisions, especially with respect to investments, is measured with five, seven-point Likert-type items.
