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knowledge

Three semantic differentials are used in this scale to measure ones self-expressed level of skill and competence with respect to playing video games.

Three, nine-point items are used to measure the degree to which a person believes that a sensory experience with a product from a category would provide him/her with a better understanding of the different types within the category.  To be clear, this scale focuses on the differences between product types across a category (breadth) rather than the similarity within one type of product (depth).

How much a person anticipates that his/her sensory experience with a product would familiarize him/her with the common aspects of products of that type is measured with three, nine-point items.  To be clear, this scale is intended to measure the similarity within one type of a product (the person's preferred type) rather than measuring the differences between types across a category.

The scale uses seven-point semantic-differentials to measure a consumer's opinion of his/her familiarity with and expertise in buying products within a certain category.

A person's self-expressed level of understanding a particular object (topic, product, company, et cetera) is measured in the scale with three, seven-point items.

With three, nine-point items, the scale measures how much a person anticipates that some particular experiences would help him/her be more certain of preferences with regard to a certain product category.  The scale was made to be used with sensory-related experiences but might be flexible enough for use in other contexts as well.

The scale uses three, nine-point items to measure how much a person expects that some particular experiences would enhance his/her sociability, at least when it comes to interacting with others with respect to a certain topic.  The scale was made to be used with sensory-related experiences but might be flexible enough for use in other contexts as well.

With four, seven-point items, this scale measures how fully a person understands a particular experience he/she has had in terms of why it was chosen and the reasons it was liked/disliked.

A person's opinion of his/her level of knowledge about vitamins and experience with taking them is measured in this scale with three, seven-point Likert-type items.

Four, seven-point Likert-type items compose the scale and measure a person's ability to recognize so-called "green products" and distinguish them from products that are not "green."