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Saint Xavier University, Chicago

knowledge

The ten, seven-point Likert-type items in this scale measure the degree of interest a consumer has in knowing about new high-tech products as well as the desire to be among the first to buy them.

The level of importance a consumer places on knowing about and owning new technological products is measured in this six item, seven-point Likert-type scale.

How familiar a person is with product sharing programs for a specific product category is measured with three, six-point Likert-type items.

The scale uses five items to measure a person's level of confidence in regulating his/her food consumption.

The scale uses five items to measure a person's self-confidence in his/her ability to forward e-mail messages to others if the content is considered to have value for them. 

The scale uses three, seven-point Likert-type items to measure a consumer's subjective knowledge of the prices charged by stores for similar products and an understanding of their various price-related specials. 

The level of confidence a person has in his/her knowledge of prices for various brands in a particular product category is measured with three, seven-point Likert-type items.

The confidence a consumer expresses in his/her ability to interact with salespeople and make good shopping decisions is measured in this scale with three items.

The scale has four, seven-point Likert-type items that are intended to measure how well a person believes that he/she is able to use the services of a business.

The extent to which a person knows what is expected in his/her role as a customer of a business is measured in this scale with four, seven-point Likert-type items.