The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
leisure
This scale is composed of three, seven-point items that measure how much a person believes another person is busy at work rather than spending time in leisure activities.
The scale measures the degree to which a person views a particular activity as being like a chore and requiring effort to do. Two- and three-item versions have been tested as have versions with slightly different items.
Five, six-point Likert-type items are used to measure the degree to which a person describes a behavior of his/hers as not being routine, planned, or anticipated. The behavior investigated by Unger (1981; Unger and Kernan 1983) was subjective leisure. In the study by Guiry, Mägi, and Lutz (2006) the behavior was recreational shopping.
This is a five-item, six-point Likert-type scale that is supposed to measure the degree to which a person describes an activity or experience as being so absorbing that everything else is forgotten for a while. This scale was simply called involvement by Unger (1981; Unger and Kernan 1983) and the activity investigated was subjective leisure. In the study by Guiry, Mägi, and Lutz (2006) the activity was recreational shopping.
The extent to which a consumer indicates that shopping is something he/she likes to do is measured using seven-point Likert-type statements.
Three, seven-point semantic differentials are used to measure the degree to which a person considers the normal price charged for a particular good, service, or activity make the deal a good value.
The degree to which a person indicates being a fan of some form of entertainment, particularly a sports team, is measured in this scale by three, seven-point Likert-type items.
